Brand identity is the element that sets your business apart from other companies. In simpler terms, brand identity is how a company wants its customers and potential customers to perceive your products or your brand. For example, if a body care brand emphasizes its anti-ageing products, it would like its customers to recognize them as a skin-friendly brand.
Moreover, the brand identity of a beauty care company encompasses different aspects that include brand values, unique products, and marketing techniques. If you are a body care brand and want to be perceived as a top body care brand identity among your consumer base, then the following five powerful tips are for you.
You can secure the perception of a top body care brand identity among your customers if you follow these powerful yet practical tips
The research includes three different aspects: market research, audience research, and competitor analysis.
According to a report, the beauty and personal care products market was valued at USD 434.85 billion in 2020, and it is projected to register a CAGR of 4.35% during the forecast period, 2021-2026.
Using these numbers, you can further dig down and imply where the market gap is and how you can fill that gap. For example, if other beauty care brands are not focusing on herbal products, you can shift your focus towards offering herbal or 100% organic body care products.
Moreover, audience research generally includes a breakdown of customers into their age, gender, and locality. To secure a body care brand for people to love, you need to define your target audience and give them what they want. Identify the age group you exist to serve, target the gender, and divert your resources to the locality where you are getting maximum buyers.
Also, competitor analysis is the backbone of brand research. Analyze how your competitors are operating, know their strengths and weaknesses, and identify opportunities and threats to outperform them; basically, perform a SWOT analysis. It will help you to devise your marketing strategy.
Unique Selling Proposition (USP) is how your products can uniquely solve the existing problems of your target customers. Your brand’s USP is:
Tell your customers about your brand's existence. Also, ensure them how your products will uniquely solve their issues. For example, you can know them by using a particular personal care ingredient that other brands probably don't know.
Moreover, telling a brand story can also be a way to reinforce your brand identity. You can tell your customers what your path forward is. Storytelling can also be a workable formula.
You can leapfrog as a beauty brand through innovation. Customers always look for "something different," and innovation is the best way to offer so. You can be innovative in a couple of ways.
As a personal care products brand, you can go for a unique identity by creating a product line for travelers. What does that mean? There are people/consumers who frequently travel and can’t carry all of their cosmetic items with them. So, you can offer them a set of body care products that are only for travelers.
Today, inclusivity is a significant issue in the beauty industry. Customers are now inclined towards inclusion and do not promote biasness. So, you can secure your brand identity by showing inclusivity in your product and brand promotion. Use inclusivity and see the visible results.
The growing popularity of social media has made it an integral part of every brand's marketing strategy. Beauty brands are using social media to explore new sales channels and reach a global audience.
So, how can you secure your brand identity through this powerful marketing platform? There are a few ways. One way is to share content such as "how-to tutorials." You can provide value to your customers by teaching them how to use your body care products. Similarly, you can engage your followers by offering giveaways and contests.
You can use IGTV and Facebook Live to give information about your product’s efficacy. Building an online community through Facebook groups is also an effective way to secure your identity as a body care brand.
The key to securing a top body care brand image is consistency. You need to think beyond online or print marketing for a powerful brand identity. You have to be consistent, no matter what you do.
So, how to achieve consistency as a body or personal care brand? A tricky question; however, it is achievable. You can achieve brand consistency by maintaining an online presence. Keep posting on social media regularly. Further, you need to constantly update your research to remain updated about consumers' choices.
Further, you can achieve consistency by innovating constantly. Also, you should make sure your USP is not changing as it makes your brand recognizable.
Creating and developing a strong brand identity can be tricky. However, by following the tips mentioned above, you can quickly secure a perception of top body care brand identity among your consumer base.